Late last year, I posted an infographic about the use of colour online, and how it subconsciously affects the way we behave and take action online.
Well here’s a follow up article I just found which further explains the colour psyche and is well worth the (long) read. Below is a short teaser… but you can read the full version here.
Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.
Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. Big time.
So, the bottom line is: use the right colors, and you win.
Veeeeerrryy interesting **scratches head** – EP.
*article snippet via Kissmetrics, who hail from one of those places where the letter u is underrated…