Please. Call me EmJ.
HEY THERE
I’m Emma, an experienced UX, UI and Product Designer and Design Leader.

Design with purpose
I’m passionate about creating thoughtful, user-centered digital experiences guided by data and a deep understanding of people’s needs.
I thrive on solving complex problems and collaborating end-to-end to craft solutions that align business goals with customer needs, and deliver balanced and impactful outcomes.
From problem
to solution
Case studies coming soon.
Skills
Product
- User Experience and Interface Design
- Customer and User Research
- Agile and Lean Methods
- Data and Analytics
- Strategy and roadmaps
- Startup and scale-up experience
Design
- Figma
- Design Systems and Federated model
- Wireframing & Prototyping
- Accessibility and inclusiveness
Management
- Design Manager
- Mentor and Leader
- Design Culture
- Team resourcing and recruitment
Work Experience
2024 - Now
Product Design Manager, Mable
2023 - 2024
Lead Product Designer, HomeMade (Mable's sister company)
2021-2022
Senior Product Designer, Mable
2017-2021