Experienced freelance Web Design Sydney, Emma Paul
Experienced freelance Web Designer sydney, Emma Paul

Freelance Web Designer for hire

Hi, I’m Emma Paul, an experienced Freelance Web Designer, Front End Developer and Graphic Designer in Sydney, Australia.

With a HUGE passion for design, typography, colour and the web, I find a certain joy in bringing these four elements together. In my 15 years within the industry, I’ve worked in the corporate, agency and government sectors with some great organisations including triple j & the ABC, JWT and Clemenger BBDO. I’ve also worked with a bunch of small and medium sized businesses to create beautiful and useable web presences, and matching printed/marketing materials.

Tell me more...

I love staying up to date with the latest online technologies & trends, and using them to bring great projects to life.

I can be involved in your project from start to finish, or come on board once your shiny new design concepts are ready to build.

With extensive experience creating a wide range of content to suit many age groups and target markets, my specialties include Responsive Websites and Mobile Friendly design, Front End Development and WordPress Development, Web Design, HTML Emails, Business logos/Branding & Stationery and everything between.

I have a Degree in Multimedia from Monash University.

I’m a coffee snob.


2017 AMY AWARDS Finalist – Best Website or Online Service (for Big Wave Digital website)
Guest Blogger – Adobe’s Creative Cloud Blog – Ask a UXpert October 2016
Named in the Top 10 Freelance Web Developers of Sydney

What’s your next project?

I’d love to be involved. 

Latest Work

    website kids party entertainment

What can I help with?

ON DEMAND – I need help now

In 190 characters or less… #twitterfail

Web Design, Graphic Design and Freelance Services in Sydney. WordPress lover, Comic Sans hater. Can design & build from scratch or bring your completed concepts to life, on any device.

The Website (re)design & build process

Find out how it works.

Let’s Work Together


Hire Me

Emma Paul / Freelance Web Designer, Front End Developer and Graphic Designer, Sydney

Get in Touch

Please also note I am NOT interested in outsourcing SEO/web design/development to your offshore business, or putting money into your western union money account. #itsnotyouitsme

The Times New Roman

The diary of a freelance web designer

One.. two… three times a Column!

It’s true. Even in the digital world, old thing become new again. While scrunchies are taking over offline, three columns of text are back in fashion online. And it still works. Here’s why.

Posted in: Trending

What the F.

The F Pattern is the key pattern humans use to scan a website and it’s content. Why do you need to know about it? Understanding how your website users read content online, and placing your most important content in the all the right places will help guide their website experience, and improve engagement.

Posted in: Tips

Simon Google says… Mobile First!

Today, most people are searching on Google using a mobile device. To keep up, they’re making some changes to stay current with the needs of their users. How will this impact your ranking? Google says!

Posted in: Tips

Jilted at the Checkout.

4 simple things we can do to improve the user experience of our online store, and help increase conversion rates:

Posted in: Tips

Job Seekers, I Found an App!

Are you heartbroken by ignored messages? Lost in the job search sea? Get ready to be found by the ‘Tinder for Jobs’! Goodbye of the days of CVs, mind numbing forms and cover letters. Found is Sydney-based start-up, established in 2015, that is redefining hiring for the 21st century. Dubbed the ‘tinder for jobs’, Found… Read more »

Posted in: Inspire

Stronghold over?

Is the website hero image/slider stronghold on its way out, in place of something just as visually pleasing, but more useable?

Posted in: Inspire

MINDBODY acquires Healcode #yogigossip

On 6 September 6 2016, MINDBODY acquired Healcode, and are now offering their customers the Healcode experience and more, via their “Web Tools” service available on the PRO plan and higher.

Posted in: The Watercooler

Think big small

Imagine this. You bundle up your dirty washing, take it all the way to the laundry and pop it into the machine. You carefully add the right amount of washing liquid and push the buttons to begin your cycle. But nothing happens. There’s no sounds that plays when you turn the machine on, or when you select your cycle, and no indicator lights recognising and acknowledging your actions. You’d think your machine was broken, right? Same goes for user experience online.

Posted in: Tips