5 simple reasons why a Responsive Web Design will help you get more visitors
A recent article by Web Design Ledger hit the nail by listing 5 simple reasons why a responsive web design will help you get more visitors, and how not implementing one could actually be hurting your business.
Why you ask? Abridged from http://webdesignledger.com/tips/why-a-responsive-web-design-will-help-you-get-more-visitors
1. You cater to mobile platforms
Many of your current (and potential) visitors are probably accessing your site through one type of mobile device or another. A responsive web design automatically adapts and conforms to different screen sizes. If your web design is unresponsive, it could be shrinking the text too small for the visitor to see, distorting your images, or may not properly fit into the screen at all! This makes for a bad user experience, and will turn away potential mobile visitors / discourage return visitors.
(read my article about online statistics)
2. Improved visitor experience
Responsive design means no redirection to a mobile specific website, no duplicate content and no awkward page renditions that look different on every platform (and in some cases, don’t translate correctly at all). Responsive design mean your website displays a consistent look and feel across all screen sizes, and downgrades nicely to displays at it’s best no matter what device.
This in turn offers a better user experience, attracts more visitors, and encourages return visits which can lead to higher conversion.
3. Optimized marketing
Every business wants to reach as many consumers as possible in their target market. With responsive design, you seamlessly integrate your campaigns into all mediums, from desktop to smartphones, thereby reaching more consumers and attracting more visitors.
4. Increased visibility on search engines
Google and other search engines like responsive sites, and tend to feature them most prominently in the main SERPS (search engine result pages), as well as local searches. That means not only increased overall visibility, but also increased community exposure
for your website, equaling more local, national and even global visitors.
5. You stay relevant
Refusing to update your old website design is a great way to lose visitors and miss out on the opportunity to gain new ones. Employing state of the art technology on your site that improves your visitor experience keeps you relevant and your website looking great, which is a major step in helping you get more customers.
Your web design needs to be more than a polished, visual representation of your business and brand these days; it needs to work with whatever medium your potential visitors uses to find your site, including their laptop, smartphone, iPad, tablet or other devices. If you haven’t already implemented a responsive web design, then it’s time that you do. It will help you get more visitors and help keep your business growing.