I just read an interesting article on the changing attention span of web and mobile users.

I knew it was happening. Heck, I’m part of the problem. So in seeking out further information and facts around this issue, I found this great read.

Here are some highlights:

A recent study by Microsoft revealed that we’re experiencing progressively declining attention spans. The study, which surveyed 2,000 people and monitored brain activity of 112 others, found that we now have an attention span of eight seconds, compared to an attention span of 12 seconds in the year 2000.

A similar study found that a three seconds delay in website load time will result in 40 percent of users abandoning your website

Research shows that we despise uncertainty, and nothing irritates an already impatient user more than not knowing where he/she stands (in a process), and how much longer it will take for an action to complete.

The outcome?

Unless you smartly optimise your app and website for declining attention spans, your business will suffer.

Oh dear! What can i do?

Read the full article – it contains tips to help you optimise your apps and websites for the declining attention span.

Interesting stuff.

It’s not rocket science, but simple things we (and our clients) need to be reminded of in an ever changing interweb .

EP x