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Posts in Tips

What the F.

The F Pattern is the key pattern humans use to scan a website and it’s content. Why do you need to know about it? Understanding how your website users read content online, and placing your most important content in the all the right places will help guide their website experience, and improve engagement.

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Simon Google says… Mobile First!

Today, most people are searching on Google using a mobile device. To keep up, they’re making some changes to stay current with the needs of their users. How will this impact your ranking? Google says!

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Jilted at the Checkout.

4 simple things we can do to improve the user experience of our online store, and help increase conversion rates:

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Think big small

Imagine this. You bundle up your dirty washing, take it all the way to the laundry and pop it into the machine. You carefully add the right amount of washing liquid and push the buttons to begin your cycle. But nothing happens. There’s no sounds that plays when you turn the machine on, or when you select your cycle, and no indicator lights recognising and acknowledging your actions. You’d think your machine was broken, right? Same goes for user experience online.

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Hi ho, hi hi, to the ATO we go! #Deductit

Hey business owner… did you know your website design, build and maintenance costs are tax deductible, some in whole, and some on an ongoing/annual basis? For the latest details about ATO deductions and your eligibility, visit: https://www.ato.gov.au/Business/Income-and-deductions-for-business/In-detail/Other-deductions/Claiming-website-costs/   Here is a selection of helpful narrative examples provided on the Australian Taxation Office (ATO) website: Joe operates a suburban plumbing service. He… Read more »

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It’s a Match

Introducing Type Genius! What does it do? Helps you take the guess work out of  matching well paired fonts together. You: Tell it what font you plan to use in your document or project It: Tells you which font will compliment your primary font the best. It’s that simple. And time-saving! Give it a try! http://www.typegenius.com/   EP x

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I spy with my little eye…

Us humans have a predictable pattern when it comes to reviewing blocks of content. Find out how can we create better hierarchy in our designs, and guide our users to read our most important content.

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Foxy Stocksy

Introducing Stocky, a Stock Image website that doesn’t suck. Their images are modern, on-trend, and a little more candid than those available on competitor sites. #rahhhwhataretheyallsmilingatanyway

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There’s no place like home

Two of the things I ask clients while completing my Creative Brief is what type of content they would like to include on their new website home page, and what the primary call to action(s) of the home page should be. I’m not just being nosy, it helps me understand all the things you consider most important to your business, and how… Read more »

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