The role and impact of colour in branding

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Think about your brand (or brand to be!).

What perception are you trying to convey? Creativity? Are you looking to stimulate ones appetite? Or be strong and trusted?

So much of how people perceive your business comes down to the colours we choose to use in our business branding.
Check out this infographic via Market Inspector: It offers some great insight into how colours can “affect a brand in both positive and negative ways” according to it is used.

“Colors have the power to influence customer’s emotions and perception towards a product or brand. Data shows that 73% of purchase decisions are made in-store, and colour and aesthetics play a major role.”

The Role of Color in Branding
Interesting stuff.