Email Marketing is Changing – The Rise of Mobile and Triggered Emails

Email marketing has been used for years to keep in contact and maintain relationships with clients/customers. Lately, with the increasing use of smartphones, we’ve seen the effectiveness continue to rise. However, many companies are not adapting to mobile which could have disastrous effects.

Did you know… 89% of consumers will delete a poorly formatted email if viewed on mobile. 27% will unsubscribe.

Check out this great infograghic from Kissmetrics:

Email Marketing is Changing
Article and Infographic Source: Email Marketing is Changing