Freelance Web Designer for hire

Hi, I’m Emma Paul, a degree qualified freelance Web Designer, Front End Developer and Graphic Designer in Sydney, Australia.

With a HUGE passion for design, typography, colour and the web, I find a certain joy in bringing these four elements together. In my 15 years within the industry, I’ve worked in the corporate, agency and government sectors with some great organisations including triple j & the ABC, JWT and Clemenger BBDO.

I love staying up to date with the latest online technologies & trends, and using them to bring great projects to life. I can be involved in your project from start to finish, or come on board once your shiny new design concepts are ready to build.

With extensive experience creating a wide range of content to suit many age groups and target markets, my specialties include Responsive Websites and Mobile Friendly design, Front End Development and WordPress Development, Web Design, HTML Emails, Business logos/Branding & Stationery and everything between.

What’s your next project?

I’d love to be involved.

Latest Work

website for award winning Australian author    website kids party entertainment

What can I help with?

The Website (re)design & build process

Find out how it works.

In 140 characters or less…

Web, Mobile & Graphic Designer Sydney. WordPress lover, Comic Sans hater. Can design & build from scratch, or bring completed concepts to life


Corporate Modern Website

Corporate Modern Website

A fresh, modern website design and build for an investment advisory firm.
Business Cards & Stationery

Business Cards & Stationery

Small Business Rebrand
Emma & Ross get married

Emma & Ross get married

wedding invitation, stationery & website
Blog Interface Design

Blog Interface Design

Design Concept

Hire Me

Emma Paul / Freelance Web Designer & Web Developer, Sydney

Please also note I am NOT interested in outsourcing SEO/web design/development to your offshore business, or putting money into your western union money account. #itsnotyouitsme

The Times New Roman

The diary of a freelance web designer

Think big small

Imagine this. You bundle up your dirty washing, take it all the way to the laundry and pop it into the machine. You carefully add the right amount of washing liquid and push the buttons to begin your cycle. But nothing happens. There’s no sounds that plays when you turn the machine on, or when you select your cycle, and no indicator lights recognising and acknowledging your actions. You’d think your machine was broken, right? Same goes for user experience online.

Posted in: Tips

Designing for short attention spa… oh look a cat!

I just read an interesting article on the changing attention span of web and mobile users. I knew it was happening. Heck, I’m part of the problem. So in seeking out further information and facts around this issue, I found this great read. Here are some highlights.

Posted in: Inspire

Not so Blue Host

People regularly ask me which Web Hosting company I recommend. It’s a tough question, I’ve had good and bad experiences with many (many!) providers through the years, and regardless of who you choose and which end of the budget spectrum they fall into (low to high), things can and do go wrong.

Posted in: The Watercooler

Keep up with the email joneses!

  Did you know… that Blue is the most commonly used email CTA button colour? And Brown the least? Or that requesting feedback of your email within your email is #sohothotrightnow? Check out these 10 Email Design Trends for 2016 so far, as noted by Mailchimp and Really Good Emails EP x

Posted in: Trending

It’s a Match

Introducing Type Genius! What does it do? Helps you take the guess work out of  matching well paired fonts together. You: Tell it what font you plan to use in your document or project It: Tells you which font will compliment your primary font the best. It’s that simple. And time-saving! Give it a try!   EP x

Posted in: Tips

90 Years Young

It’s not every day someone very dear to you turns 90! Heres’s how I was able to help with the celebrations, and mark this special milestone. #90thbirthdayinspiration

Posted in: Inspire

I spy with my little eye…

Us humans have a predictable pattern when it comes to reviewing blocks of content. Find out how can we create better hierarchy in our designs, and guide our users to read our most important content.

Posted in: Tips

Foxy Stocksy

Introducing Stocky, a Stock Image website that doesn’t suck. Their images are modern, on-trend, and a little more candid than those available on competitor sites. #rahhhwhataretheyallsmilingatanyway

Posted in: Tips