The F Pattern is the key pattern humans use to scan a website and it’s content. Why do you need to know about it? Understanding how your website users read content online, and placing your most important content in the all the right places will help guide their website experience, and improve engagement.

Today, most people are searching on Google using a mobile device. To keep up, they’re making some changes to stay current with the needs of their users. How will this impact your ranking? Google says!

So much of how people perceive a business comes down to the colours they choose to use in their business branding. What do your colours say about you?

4 simple things we can do to improve the user experience of our online store, and help increase conversion rates:

Imagine this. You bundle up your dirty washing, take it all the way to the laundry and pop it into the machine. You carefully add the right amount of washing liquid and push the buttons to begin your cycle. But nothing happens. There’s no sounds that plays when you turn the machine on, or when you select your cycle, and no indicator lights recognising and acknowledging your actions. You’d think your machine was broken, right? Same goes for user experience online.